Development or evolution of the selling model, behavioral classification related to the Retail sales force. Reference point in Sales Training Paths for all resources dedicated to bringing added value to the customer’s shopping experience.
Development and definition of the correct realization of the display criteria and the visual standards of the brand within the points of sale. Evolving and defining, within a shared online document, the exhibition standard within the point of sale, exploring aspects such as brand identity, layout, shop windows, lighting, displays and focal points.
The value of the experience: “Selling in Style” Training Program
Made to Sell Competence Enhancement interventions aim to translate Skills into Operational Abilities by finalizing the behavior of retail resources to maximize Sell Out performance and the optimal management of Sales Staff.
Competencies Development Methods of Human Resources Management in the Point of Sale, divided into different levels and steps, oriented to the continuous improvement of the operational and behavioral performances of the team in the Point of Sale. Management Training interventions are carried out by a Global Made to Sell Team: Senior Trainer with a strong specialization in the processes of Retail human resources management
The coaching activity aimed at improving the Sell Out performance is realized through the presence in-store of our “Made to Sell” Consultant (while the store is open) using 2 main methodologies: Transfer Coaching and Performance Coaching.
Transmission of the selling model, defined in the development of the Sales Guide. The activity is carried out by a Senior Coach together with the Store Manager and focuses on the correct behavioral application by the Sales Assistant team, during the sales process and shopping experience.
The In-Store Coaching activity is implemented with a program that develops the following objectives: analyzing the Store Performance Indicators in order to identify the priorities on which to structure the Action Plans. Analyzing the staff’s behavior in front of the Customer and supporting the overcoming of the behavioral and psychological resistance to change, revealed by Store Manager and Staff.
This intervention has an important effect on the improvement of the main Retail performance indicators.