Twenty years
on the floor.
Alongside the great brands of luxury, fashion and automotive. We know the store, the people who work there and the experience the customer lives.
A method that takes retail
from data to results.
Four levers we can activate together, as a complete journey, or individually depending on the context: talent assessment, customer analysis, skills development and reading the results in a single indicator.
Talent Retail Team
We measure the retail team's Talent, Potential and Climate with psychometric and metric tests validated on specialist normative samples.
We map Leadership, Motivation, Potential and knowledge role by role, from Store Manager to Sales Associate, returning an objective map on which to build selection, development and individual growth plans.
Instore & Digital Experience
We analyse the real experience the customer lives across the entire Customer Journey, physical and digital. Through Mystery Prospect, Mystery Consultant, Customer Interview and Store Visit.
We capture selling behaviour, store standards and brand perception, with an indicator comparable across the whole network and over time.
Training Program
We design tailored paths for your Brand, integrating Sales Guide, Selling Ceremony, Digital Learning, Experiential Classroom and in-store Coaching. Every path can be linked to business KPIs, ensuring that training turns into concrete behaviour and measurable results on the field.
Excellence Indicator
Everything converges into a single synthetic indicator. The EXI unites the experience lived by the customer, the team's capability and the KPIs into one number, readable in real time and comparable by store, area and network. It is the compass that holds Assessment, Analysis and Empowerment together in a continuous improvement cycle.
Three things set us apart from the market.
Validated
Our psychometric tests are statistically validated on a proprietary SPSS normative sample. They are not generalist tools — they are built on the trades of the Italian commercial network, over 20 years of field observation.
Vertical
In-house R&D producing specialist content for every sector. Retail sales guides for luxury, value-selling playbooks for B2B, tailor-made experiential training. No templates — every project carries its own signature.
Transferred
We measure how learning transfers on the field. Business KPIs and behavioural KCIs updated in real time via SellingExperience.com. Knowledge shows in the numbers, not in a report.
SellingExperience.com, the platform that runs the method.
Tests, mystery prospect, digital learning, RPM 360°, KCI dashboard. Six modules, one login, all in real time.
Everything you
want to know.
Do you work with single points of sale or only with networks?
With both. We build programmes for a single flagship store as well as for structured retail networks, adapting depth and tools to the brand's size and goals.
Are the assessment tests suited to store roles?
Yes. Our tests (Leadership, Motivation, Potential, Knowledge, Climate) are built on a retail normative sample and calibrated on specific roles: store manager, sales associate, team leader.
How do you measure the customer experience in store?
With Mystery Prospect, Mystery Consultant, Customer Interview and Store Visit: a quantitative and qualitative mix that returns a picture comparable across the whole network, physical and digital.
Is the training limited to the classroom?
No. It is a blended path: digital learning, experiential classroom and, above all, in-store transfer coaching, linked to business KPIs to measure the real impact on the field.
How long does a typical retail project last?
It depends on the scope: a targeted intervention can last a few weeks, a complete growth path develops over several months with continuous measurement via SellingExperience.com.
Let's design the next
customer experience together.
A 30-minute strategic conversation with a Made to Sell consultant. We'll get back to you within 24 hours with a tailored proposal.