Twenty years.
One method.
One partner.
Made to Sell was born in Florence in 2005 with a precise idea: performance is built on people. Since then we have worked with national and international brands to measure, develop and transfer performance.
Founded in 2005 with a focus on commercial performance, Made to Sell has spent twenty years building a proprietary method that integrates Assessment, Client Experience Analysis and Empowerment.
Today we are a team of consultants, researchers and digital designers working with international brands across Retail, Luxury, Automotive, Hospitality and Pharma. Our operating offices are in Florence (HQ) and Milan, but we work in 40+ countries.
What sets us apart: our specialisation (we are not generalists), the statistical validation behind our tools, and a digital platform — SellingExperience.com — that makes the method accessible and trackable.
Twenty years of milestones.
Founded
Made to Sell is born in Florence as a consulting company on commercial performance.
First Sales Guide
The first tailored Sales Guide is born: a brand's distinctive way of selling codified into method.
SellingStyle.eu
The first B2B cloud platform for Retail and Corporate.
Mystery Prospect launched
Mystery Prospect debuts: a quantitative, structured analysis of the sell-out process.
SPSS validation
Statistical validation of the first psychometric tests on a specialist normative sample.
Content Library
The Retail & Corporate Content Library is born: sector-vertical digital learning paths.
Customer Interview launched
Customer Interview debuts: the voice of the customer captured in a structured way after purchase.
SellingExperience.com
The second cloud platform: every module under a single integrated architecture.
Gamification & Challenge
Team engagement with challenges, leaderboards and configurable rewards on the platform.
Check Visit launched
Real-time management and monitoring of non-conformities, supporting the people who run audits.
KCI Capacity Indicator
Standardisation of the Key Capacity Indicator: potential and behaviour in a single index.
EXI Excellence Indicator
The Excellence Indicator becomes a standard, adopted across the whole client network.
On going
The evolution doesn't stop: new tools, new indicators, continuous R&D in service of performance.
Five principles.
One approach.
Specialist
We don't offer generalist services. Every tool is built on a market vertical and validated on your context.
Data-driven
Everything we do can be measured. KPI, KCI, EXI — our indicators are public, replicable, comparable.
Transfer
Training that doesn't transfer to behaviour is wasted training. We measure transfer at every step.
Partner
Our clients are partners. We build multi-year programmes. Growth is shared.
Made in Italy
From Florence to the world. Our DNA is Italian — design, care for detail, relationships built to last — projected onto an international commercial network.
Become
a partner.
Write to us to explore a multi-year growth path together.