Retail Post Covid-19

Made to Sell, following the important post-Covid changes, has started a process of reviewing its analysis services and skills enhancement in order to be able to support Retail companies in this new phase.

Certain elements of relationship with the Customer will certainly change, but there are methods / tools that can still be used inStore to make the end Customer live an experience that is reassuring and in any case rewarding as a level of service.

The aim of these services is therefore precisely to acquire tools both of a technical nature and of approach to the Customer according to the reopening of the Stores, and of management and motivation of its Staff.

Digital Empowerment

Digital Empowerment E-Learning paths aimed at re-opening Retail Post Covid-19
Post-Covid 19 Micro e-Learning Interventions

The Made to Sell Empowerment Unit, following the important post-Covid changes, has started a process of reviewing its skills enhancement tools in order to be able to support Retail companies in this new phase.

Certain elements of relationship with the customer will certainly change, but there are methods / tools that can still be used in Store to make the customer experience a reassuring and in any case rewarding service level.

The aim of the empowerment tools is therefore precisely that of acquiring DIGITAL EMPOWERMENT tools both of a technical nature and an approach to the Customer in relation to the reopening of the Stores, and for the management and motivation of its Staff.

The experience for Retail companies that are leaders in their sector, with Sales Training and Performance Coaching paths has allowed us to develop, over the years, highly specialized DIGITAL EMPOWERMENT courses for Managers, Store Managers and Sales Assistants.

MICRO-LEARNING & COMPETENCE TEST Digital Learning
Individual Skills Enhancement Activities in eLearning mode through online platform and assessment of acquired knowledge through online Test.

Discover the 8 E-learning modules below

AREA MANAGER – STORE MANAGER
How does post-Covid retail change? Are there opportunities to obtain for retailers? This module wants to deepen the theme related to this important change.

AM -SM
The Store Manager plays a key role in staff motivation, especially in a phase of change.
In the module we will see which are effective tools.

AM -SM
In this moment of crisis and change we provide staff Store tools to deal with the stress generated by Post-Covid period.

AM + SM + SALES ASSISTANT
A practical guide for the use of inStore Personal Protective Equipment for staff and customers.

AM + SM + SA
Social distance implies the use of specific communication aspects that can be used in the store to maintain «proximity» to the customer.

AM + SM + SA
The customer will have a different purchase experience in the store than before, however it will be possible to have a personalized approach.
With this module we will analyze the crucial stages of staying in the Store.

AM + SM + SA
The module offers useful strategies for overcoming objections and critical issues with the customer during the sale with social distance.

AM + SM + SA
Knowing the purchasing behavior of customers will be essential to be able to implement an effective plan for the restart of Retail sector.

Skills Enhancement Activities through digital support of a «digital classroom» with a Made to Sell consultant, together with a group of participants divided by role.

Individual Skills Enhancement Activity through online video connection with a Made to Sell consultant who will be able to answer questions and doubts about the part relating to knowledge.

Digital Analysis

In a time of extreme economic crisis and social distancing, Retail is reviewing its approach in customer relations. The aim of the analysis is to detect customer perception, support the retail team, to ensure a better level of satisfaction in subsequent experiences.

Following the important post-Covid changes, the Made to Sell Analysis Unit has started a process of reviewing its monitoring tools in order to be able to support Retail companies in this new phase.

3 NEW AREAS OF ANALYSIS:

STORE VISIT Covid-19
Standard verification of Covid-19 procedures carried out by Retail Supervisors / Area Managers during the visit to the points of sale, to monitor the correct application of the procedures.

Mode:

  • Spot checks on stores by Retail Supervisors / Area Managers (direct and indirect retail)
  • Daily control handover on stores by Retail Managers (shopping centers and outlets)

Results:

  • Analyze the presence and correct functioning of the personal protective tools
  • Monitoring of procedures
  • Report of areas of improvement
  • Online search engine for the verification of specific items (data extraction by country, role, stores)

CHECK LIST STORE Covid-19
Daily checklist of Covid-19 procedures for Store Managers and Sales Assistants as operational support in fulfilling the new personal protection measures.

Mode:

  • Daily control monitoring in stores by Store Managers

Results:

  • Analyze the presence and correct functioning of the personal protective tools
  • Constant monitoring of self-protection procedures
  • Report of areas of improvement
  • Individual and aggregated reporting (pdf and excel)
  • Online search engine for the verification of specific items (data extraction by country, role, stores)


MYSTERY PROSPECT Covid-19
Standard procedures and Purchase Experience: Maintaining the team’s commitment to reconciling the new needs expressed by Covid 19 and the need for commercial enhancement of the various stages of the sales process, without evaluating resources but in order to support the team.

Mode:

  • Monthly monitoring at the points of sale by an international team of consultants (Mystery Shopper) of the sales processes in the retail sector.

Results:

  • Analyze the presence and correct functioning of the personal protective tools
  • Monitoring of self-protection procedures
  • Report of areas of improvement
  • Individual and aggregated reporting (pdf and excel)
  • Online search engine for the verification of specific items (data extraction by country, role, stores)

SURVEY ONLINE | BRAND VALUE ANALYSIS (DB CRM)
Online detection by survey of the perception of the service at the store: how the method of satisfying new customer needs has been guaranteed.

Mode:

  • Online interview, via mail or sms link, to a survey structured on an online platform dedicated to compiling reports and aggregated results in real time.

Results:

  • Detect the consumer’s perception of the presence and correct functioning of the main personal protective equipment.
  • To deepen the experience lived in the store in terms of customer welcome, empathy, reassurance
  • Understanding the feelings and perceptions of loyal customers
  • Analysis of requests in order to improve the dynamics of welcoming and relationship with the customer at this particular moment Report of areas of improvement
  • Report of areas of improvement
  • Individual and aggregated reporting (pdf and excel)
  • Online search engine for the verification of specific items (data extraction by country, role, stores)

In-person interview with the consumer to detect the expectations and perception of the shopping experience brought to customers.

Mode:

  • Interview of people, at the exit of the store, with a structured survey (managed with an online platform) dedicated to the compilation of reports and aggregate results in real time.

Results:

  • Detect the consumer’s perception of the presence and correct functioning of the main personal protective equipment.
  • To deepen the experience lived in the store in terms of customer welcome, empathy, reassurance
  • Understanding the feelings and perceptions of loyal customers
  • Analysis of requests in order to improve the dynamics of welcoming and relationship with the customer at this particular moment Report of areas of improvement
  • Individual and aggregated reporting (pdf and excel)
  • Reporting individuale e aggregato (pdf e excel)
  • Online search engine for the verification of specific items (data extraction by country, role, stores)

Assessment Test

The Assessment Tests contribute to the mapping of skills in the company and are a valid support in the Assessment phase of external resources during insertion (selective purposes) as well as in the definition of plans for developing the potential of internal resources (evaluation purposes).

They thus provide information within evaluative interventions, to quantify and describe psychological dimensions of a transversal nature / cognitive levels within one’s professional daily life.

The Assessment Tests are managed through a specialized online platform with the activation of the web app dedicated to carrying out and processing individual and executive reports.
Made to Sell has developed specialized tests in the sales area that are focused on assessing the skills and potential of the agents and area managers.

Evaluation of the tendency of the individual to implement behavior in the workplace in the Sales area.
Focus on behavioral styles, attitudes and personality characteristics that influence performance.

Evaluation of specialist knowledge in the Sales area.
Focus oriented to provide a practical evaluation on the knowledge that influences professional performance.

Made to Sell has developed specialist tests in the retail sector that are focused on assessing the skills and potential of store managers.

Evaluation of the tendency of the individual to implement behavior within his own Store in the retail sector.
Focus on styles of behavior, attitudes and personality characteristics that influence the activity of the Store Manager.

Evaluation of specialist knowledge in the retail sector.
Focus oriented to provide a practical and precise assessment of the knowledge that influences workplace performance and decision-making processes.

Evaluation of the motivational levers in the retail sector.
Focus on the role and function of intrinsic and extrinsic motivation to understand the preponderant components of acting in one’s role.

Evaluation of the predisposition of the Store Manager in holding a leading role.
Focus on the leadership styles and orientations adopted in the management of the staff.